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The rapid proliferation and success of social media is the biggest thing to happen since the invention of the web, and it's something that businesses today are desperate to take advantage of in order to drive better communication, collaboration and ultimately, better performance. Visual messaging is a key component of this social media phenomenon - take YouTube as an example. YouTube has increased in popularity so quickly over the last 5 years that it's now the third most visited web site in the world with over 2 billion videos being viewed on a daily basis.
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