Business Intelligence

Making Your Business Partnerships Work

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Executive Summary

Not much has changed in 2,300 years. Success still requires us to form alliances, and miscommunication and poor planning still dooms many of them to failure. In fact, the problems may be worse today, as the pace of modern business puts additional pressure on our chances for success. Traditionally, business partnerships - particularly important ones - developed over years of building trust. In Japan, where alliances are a central business tenet, the slowness of the courtship is notorious. In contrast, American companies often build alliances over the course of months or even weeks, as two businesses chase potential synergies.

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