Management Control In Global Mass Market Retailers
For large retail firms, management control is a valid tool with which to face the competition of global markets and to manage corporate complexity. The management control systems of global retailers have specific characteristics that stem from the geographical dispersion of their organisational units and frequently from the existence of cooperative alliances with other companies. In recent decades, globalisation has also involved the marketing companies that operate on mass retail markets. Global retailers are generally characterised by product ranges that are able to satisfy increasingly broad and varied consumer demand and by the territorial expansion of their sales network.