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The Design to decide management process is the key to strategy formulation. It helps companies decide how to realize the highest returns for all stakeholders in the most appropriate markets. To create successful strategies, companies are applying scenario analysis, an approach that had some popularity in the 1970s and 1980s and is reemerging as a strategic performance management initiative today. Scenario analysis helps organizations to identify the most successful strategies; the ones that hold up across the greatest number of identified future scenarios.
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