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As the link between sustainability and corporate growth is typically indirect and intangible, skeptics often dismiss initiatives in this area as window dressing. But in the survey conducted for this report, executives counter the criticism. Seventy-eight percent of respondents say sustainability initiatives are very or somewhat important to their current business strategy. Eighty-seven percent see them as very or somewhat important to future growth plans and the same number expect them to be very or somewhat important in five years' time. Respondents, who represent a wide variety of industries and a broad range of functions, say they spend 22% of their working time, on average, integrating sustainability initiatives into business strategy, a sizeable investment.
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