Banking

Managing Customers In A Downturn: Maximize Short-Term Revenue Or Position Yourself For Long-Term

Download Now Free registration required

Executive Summary

As the global economy continues its downward spiral, companies all over the world face tremendous pressure to generate cash and sales. Businesses that had obsessed about growing revenue are now focusing on grabbing whatever slice they can from a shrinking pie. In this challenging environment, what's the right strategy for managing customers: focus on short-term revenue or long-term growth?.

  • Format: PDF
  • Size: 152 KB