Date Added: Feb 2010
Sustainable principles in business were once the preserve of the minority. Over the past decade, these principles have begun moving into the mainstream of business. An increasing number of firms are moving beyond merely cultivating a green image, and are fully embracing sustainability. Many executives see in sustainability opportunities for future growth; some see sustainability as the only option, in the long term. Today, it is businesses that have no ambitions in sustainability that form the minority.