Date Added: Sep 2009
In this paper the authors contend that there is little idiographic empirical research that considers the issue of deliberate networking action in network contexts. The ability of an organisation to manage in a network context involves the three myths of; action, limits to discretion and completeness (Ford et al., 2003). The corresponding dualities of inter-dependence, interaction and incompleteness are said to reflect the reality of being embedded in and managing in relationships and networks. In other words there is a two-sidedness for the organisational unit embedded in a network; the pull of the network and the action of the individual organization.