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Economic downturns are nothing new. In fact, they are as much a part of the business cycle as are long periods of sustained growth and prosperity. The simple fact is that what goes up must come down, and the economy is hardly immune to this most basic law of nature. In this paper, the authors present a general framework for determining short-term state of readiness to take on the economic uncertainty and link this to four principal types of strategic focus a company could pursue to help manage through uncertain times: scale strategies, growth strategies, operating strategies and financing strategies, and the impact of these strategies on shareholder value.
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