Business Intelligence

Managing Product Content for Omni-Channel Commerce

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Executive Summary

The rise of omni-channel commerce and proliferation of digital channels have triggered seismic shifts in consumer behavior. Customers who might have previously been motivated by brand loyalty are now faced with a superabundance of shopping options and limited time to navigate them.

This informative new white paper explores the deepening relationship between product content and conversion, and offers strategies for using content to gain an intimate understanding of customer needs.

It also combines practical advice and best practice insights on ways to leverage product content to engage and capture the contemporary customer.

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