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The business application of social technologies, both within the enterprise, and with customers, suppliers and partners, has created a new paradigm of interaction and contribution, and is creating a new competitive edge for early adopters. The biggest organisations have been the first to see the benefits of improved collaboration, knowledge-sharing and team-innovation within a geographically dispersed workforce. Shared knowledge, shared experiences and shared content are the core of social business value. Expert answers, team chats, tagged sources and blog thoughts will have a value for now, but may also have a value for future enquiries or further analysis providing the context to decision-making processes. This paper covers the potential benefits of social business systems in more detail, clarify the roles of content publishing and content management systems, and how your organisation can best manage the social content while also utilising for maximum long term benefit.
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