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Some may question whether the "War for Talent" has ended or whether the cost-cutting this quarter will trump the need to nurture the workforce. To those who pose this question, the author asks: In a downturn, would any leading retailer make deliberate moves to damage its brand in the marketplace? Would it evaluate its customer base and decide that it was okay that customers were unhappy with the product and looking for alternative brands? To the contrary, the retailer would consider increasing its marketing effort to highlight the benefits of its stores and products over others, and consider increasing customer retention strategies by implementing unique programs to build brand loyalty, engage the customer and ultimately improve revenue performance.
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