Managing the Media for Corporate Success

Media management depends upon few points such as one should know the media marketplace, set media strategies ? corporate, business unit, campaign, should be perfect in distribution strategy, define success criteria, use media schedules & templates, should generate NEW supporting brand & reputation. It defines the role of media in crisis management and states that during crisis, transparency, responsibility and accountability puts the company in a positive light. This article provides the 10 checklist for its success and the measurement checklist.

Provided by: International Association of Business Communicators Topic: Date Added: Jun 2002 Format: WORD

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