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Mantras For Dummies

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Executive Summary

A mantra is three or four words that explain why your product, service, or company should exist. A mission statement is a fifty-word tome that no one can remember or believe that's supposed to impress readers of your business plan. You should also create a mantra for your organization. A mantra is three or four words long, tops. Its purpose is to help employees truly understand why the organization exists.

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