Manufacturing For A 'Market Of One'

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Executive Summary

The Internet has made the "Market-of-one" a reality, with companies like Dell, Cisco, and Gateway delivering built-to-order products for individual consumers. But to be successful, these companies have had to overcome some enormous supply chain challenges. And they are playing a very risky game, because they only get one chance with their customers - if the companies stumble, those customers are not likely to return.

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