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Margin Pressure the Strategic and Operational Response to Sustaining Profit Margins in Challenging Markets

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Executive Summary

Businesses across the globe face a crisis of confidence arising from the worst trading conditions for more than half a century. The "Credit crunch" in 2008 followed by the "Euro crisis" in 2011 has left many market observers questioning the prospects for jobs, economic recovery and spending. Geo-political events coupled with natural disasters have added to the economic uncertainty. The price of computer hard drives has almost doubled following the Japanese tsunami and crude oil prices are once again in the ascendency - closely tracking tensions in the Middle East.

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