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This paper project seeks to explain from a market practice perspective how the coffee market in Uganda is shaped, and draws from the works of ?aliskan and Callon (2009) and anthropology to investigate the pragmatics of economic valuation of Ugandan coffee. While much previous work on agri-food commodities has been undertaken within the Global Commodity Chain (GCC) perspective (Jackson et al, 2006), the approach draws criticism for being loosely defined and constraining; ignoring commodity flows which do not qualify for chain status, especially in Africa (Raikes et al, 2000). Moreover, it ignores actions, economic practices (Dicken et al, 2001) and material conditions of production (Hartwick, 2000).
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