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Executive Summary

What would one do before introduction a new company or a new product or before buying shares in the market, smart person is said to be the one who does market research. This gives him rough idea of what are the problems he is going to face in future and can think over it in advance. Market research is necessary for any sort of business. It helps to be familiar with the market conditions, desire of consumers and rules laid out by Government. Market research - Also you know number of competitors and their hold in a market, economic trends, technological advances, and numerous other factors that make up the business environment.

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