Leadership

Marketers And SEM: Unhappy But Still Married

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Executive Summary

Although organizations are investing in search engine marketing despite the economic downturn, they are unhappy with the performance of SEM, according to a report from [x+1] More than half (57%) of senior-level SEM professionals from a cross-section of industry sectors gave SEM performance in their organization a low ranking (1 or 2 on a scale of 1 to 7); only 20% gave it a high rating (6 or 7). Nevertheless, nearly two-thirds of respondents - 65.4% - said they would spend the same or more on SEM in 2009 than in 2008, with 13.1% saying they would increase spending by more than 20%.

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