Business Intelligence

Marketing Analytics

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Executive Summary

Oracle Marketing Analytics allows your organization to obtain maximum results from your marketing investments by providing your entire marketing team with a complete, up-to-the-minute picture of customer preferences, buying behavior, and profitability. Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness. Benefits include:

  • Achieve better campaign response rates
  • Track and measure campaign effectiveness in real time
  • Understand product affinity for targeted promotions
  • And more!

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