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Marketing, as we all recognize, is a key, vital area of any business. Its function is to ensure that your products or services are in the public eye, sought after and then purchased. Proper marketing can "Make a company" and if done improperly can, "Break a company". Your organization, with its staff of one or ten thousand people, may be doing a great job of marketing but still be failing in other key areas. Marketing is vital, yet it is only one of twenty-one key areas of every business!
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