Business Intelligence

Marketing Automation 2.0: Closing The Marketing And Sales Gap With A Next-Generation Collaborative Platform

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Executive Summary

The birth of marketing automation in the mid- 90's can be termed as a significant milestone both for B2B Companies and for B2B marketers. With a number of players in this space the industry has slowly but steadily won itself a lot of believers. Websites which were once considered online company brochures were transformed into lead generating platforms. Visitors to a website were distinctly classified into leads, prospects and sales ready, each getting a different level of nurturing and personal attention, based on their stage in the overall sales cycle.

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