Mobility Investigate

Marketing Concepts; Segmentation And The Product Development Process

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Executive Summary

This paper looks at two major concepts of marketing and how they apply to Dyson the vacuum cleaner and washing machine manufacturer. It looks at the value and application of segmentation and then at the concept design product development process. Also this paper says that the development of any new product will take time and effort as well as an understanding of the target market and how the product can appeal to the target market. It ends with a short section of controlling and maintaining quality.

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