Marketing Crash Course: It's Not All Bad News When Consumers Collide With Wrong Information

Although previous research asserts that consumers struggle to disregard faulty information, Simonsohn's findings in this report show that they can make corrections when given time and authoritative new information. The report notes: "In the context of studying people's ability to ignore information, for example, lab studies have not allowed subjects to obtain additional information, postpone the decision or physically eliminate the irrelevant information." Decision-making experts may argue "that people can't ignore information, even if you've retracted it, that it will stick in people's minds," Simonsohn adds. "But not always - here's an example that's different."

Provided by: University of Pennsylvania (Wharton) Topic: Project Management Date Added: Jun 2010 Format: PDF

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