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This dissertation is a study of the relationship between product branding and American literature and culture. Converse effects - branding's influence on the growth and development of the novel - are less immediately apparent. Understanding this influence is crucial to constructing an account of the relationship between branding and culture at the turn of the twentieth century, however, and consequently the primary aim of this dissertation will be to uncover the ways in which authors shaped their work in response to the rise of branding.
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