Marketing in a World Without Cookies

Modern marketers need a new way to connect closer with consumers by establishing the trust and understanding necessary to reach them with the right messages on the right channels at the right times - right away. This guide outlines three ways that permission-based marketing is overtaking traditional third-party cookies and re-targeting, and what you can do to start updating the way you collect and leverage consumer data.

In this guide you will learn how to:

  • Increase consumer trust and transparency
  • Reach consumers with relevant, real-time information
  • Understand and engage customers across channels

Provided by: Gigya Inc. Topic: Big Data Date Added: Apr 2014 Format: PDF

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