Big Data

Marketing Means Building A Better Mousetrap

Download Now Date Added: Oct 2009
Format: HTML

There are too many companies that think marketing is about tactics. They think marketing means pretty ads or catchy taglines. These things are often fleeting and they rarely drive tangible results. Real word-of-mouth comes from something truly unique. Something that solves a problem in a way it has never been solved before. Something that solves a need one never knew one had.