Business Intelligence

Marketing Planning Best Practices: Business-To-Business

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Executive Summary

In the midst of this severe market recession, more effective marketing is more important than ever before. Marketing budgets are being scrutinized more than ever before. Surely, the skill and quality of marketing planning can support both the effectiveness and efficiency of marketing. Likewise, understanding marketing planning best practices can aid marketers at all levels in realizing their potential. This whitepaper will consider the different types of marketing plans, how to establish marketing budgets, and how much some top business-to-business (B2B) brands spend on marketing. In addition, a marketing planning checklist is provided, along with a link to the results of a survey regarding 2011 marketing plans.

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