Business Intelligence

Marketing Secrets From The World's Smallest Jewelry Store

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Executive Summary

If you have ever driven in Philadelphia during rush hour, you might have noticed a rather curious billboard that is black with no images or color. Instead in a slightly weird font is the URL to a single website: I Hate Steven Singer dot com. While driving by the billboard, you may also hear the same Mr. Singer on the radio talking about the many reasons to hate him. If you happen to visit the website, you would find what may be the most irreverent jewelry store homepage ever created.

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