Business Intelligence

Marketing Strategies In A Recession

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Executive Summary

This white paper takes the form of a synopsis to a Marketing Strategy Survey which was conducted in February 2009, a time when companies around the world were assumed to be feeling the effects of one of the biggest economic slumps in living memory. This paper prJulia Cupman Of B2B Internationalovides a brief insight into the findings obtained by this survey. The research also forms the basis of a B2B International e-book entitled Effective Marketing Strategies for a Recession.

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