Leadership

Marketing To Patients: A Legal And Ethical Perspective

Download Now Free registration required

Executive Summary

Medical practices and other healthcare providers are frequently reluctant to use medical records in marketing as a result of misconceptions regarding HIPAA law. Healthcare providers should have no qualms about using medical records or offering a service such as email for communication with patients for fear of violating HIPAA. Their concerns should lie only within the concerns for ethical online marketing, albeit with a greater sensitivity for how patients might react to usage of what is considered by many to be very private information.

  • Format: PDF
  • Size: 74.6 KB