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The authors develop a theory of the market for individual reputation, an indicator of regard by one's peers and others. The central questions are: does the quantity of exposures raise reputation independent of their quality? and assuming that overall quality matters for reputation, does the quality of an individual's most important exposure have an extra effect on reputation? Using evidence for academic economists, they find that, conditional on its impact, the quantity of output has no or even a negative effect on each of a number of proxies for reputation, and very little evidence that a scholar's most influential work provides any extra enhancement of reputation.
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