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The Web content management (WCM) market has changed significantly since the beginning of 2007. The rate of vendor consolidation has fallen and the maturity of the market has increased. As a result, buyers have a greater confidence in the available offerings. Functions such as workflow, ease of use and multisite management are no longer differentiating factors; they are the norm. Therefore, vendors are making efforts to differentiate themselves in other ways. This includes the enablement and/or provision of solutions that can be tailored to specific business objectives. Examples include marketing-oriented solutions to increase the revenue for a specific product line or self-service solutions designed to increase profitability.
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