Mobility Investigate

MarketScope for Web Content Management

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Executive Summary

The Web content management (WCM) market has changed significantly since the beginning of 2007. The rate of vendor consolidation has fallen and the maturity of the market has increased. As a result, buyers have a greater confidence in the available offerings. Functions such as workflow, ease of use and multisite management are no longer differentiating factors; they are the norm. Therefore, vendors are making efforts to differentiate themselves in other ways. This includes the enablement and/or provision of solutions that can be tailored to specific business objectives. Examples include marketing-oriented solutions to increase the revenue for a specific product line or self-service solutions designed to increase profitability.

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