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Highly fragmented consumer segments are becoming harder to reach than before. As technology is changing at the speed of light, new marketing and communication tools are constantly appearing. The emergence of digital technology has led to a revolutionary change in marketing and by the end of this decade every facet of the marketing mix will have been radically challenged. Digital marketing helps your company increase its exposure to consumers who are actively seeking your product or service, making it much more effective than other forms of advertising. It is without a doubt the future of efficient commercialization.
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