Business Intelligence

Matching Technology Improves Data Quality

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Executive Summary

Enterprise applications like Master Data Management, Customer Data Integration, and Data Warehouse projects rely on clean, duplicate-free data to really be effective business tools. Companies have sought the "single source of truth" in their customer data, transactional data and even in their metadata to make these applications most effective. Matching plays an important role in achieving a single view of customers, parts, transactions and almost any type of data.

This white paper looks into the topic of matching, what it is, how it works, and different methods for matching data.

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