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The baby-boomer generation is a demographic group that has been studied closely for decades. Its influence on everything from consumer spending to public finance has captured headlines and shaped corporate attitudes. Yet, as baby-boomers move towards retirement, an even larger generation with potentially greater influence is emerging. These are the millennials or generation Y, approximately 80m individuals born between 1982 and 2001 in the US alone. This generation outnumbers baby-boomers today, and its ranks will continue to grow in influence as the majority of millennials reach adulthood in the next decade.
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