Project Management

Maximising Sales Effectiveness

Download Now Free registration required

Executive Summary

Since it became apparent to banks that the internet was not going to render branch network and call centres obsolete, there has been a strong focus on maximising the return on investment from physical distribution - selling more through existing channels. Many customers use branches and telephony predominantly for service transactions; banks have to use these contacts as starting points for identifying and pursuing appropriate sales opportunities.

  • Format: PDF
  • Size: 306.39 KB