Date Added: Nov 2011
Large scale, Internet based mobile TV deployment presents both tremendous opportunities and challenges for mobile operators and technology providers. This paper presents a measurement based study on a large scale mobile TV ser-vice offering in China. Within the one month measurement period, the authors' dataset captured over 1 million unique mobile devices and more than 49 million video sessions. Analysis showed that mobile viewing patterns are different from that of landline based IPTV and VoD systems. In particular, the average viewing time is significantly shorter, and the channel popularity distribution is more skewed towards top ranked channels than that of landline based systems.