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The companion report, Innovation 2008: Is the Tide Turning? Revealed that innovation remains high on most companies' list of strategic priorities, and companies continue to spend liberally to pursue it. Yet for the majority of businesses, a critical element - metrics and measurement - is missing. Companies under-measure, measure the wrong things, or, in some cases, don't measure at all, because they are under the mistaken impression that innovation is somehow different from other business processes and can't or shouldn't be measured. The potential cost of this error - in terms of poorly allocated resources, squandered opportunities, and bad decision making generally - is substantial.
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