Emerging Tech

Measuring Innovation 2009

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Executive Summary

Good decision making hinges on good information. That rule applies to all aspects of business, particularly innovation. Yet companies routinely do a poor job of measuring their innovation efforts - and, as a result, often make decisions more on the basis of guesswork than of hard data. This comes at a potentially sizable cost, especially in the current economic climate, in which the need to account for every dollar and to maximize the return on every investment is magnified.

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