Web Development

Measuring Quality of Web Site Navigation

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Executive Summary

The primary goal of this paper is to identify the elements involved in quality assessment of website structure. Always quality of website structure is based on its navigability, average number of clicks and structural complexity. The web tool PowerMapper is used to establish the sitemap for the website, path length metric is used to evaluate average number of clicks to get desired web page and web site structural complexity is determined with cyclomatic complexity. The quality of web site structure is measured in 10- point scale and scale is formulated by considering various levels of website tree structure. The status of web site structure is determined in 10-point scale and the value suggests the improvement of the site structure.

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