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Google commissioned Forrester to measure the "total economic impact" of Google Apps, and the results clearly show that productivity gains achieved by switching to Google Apps are even greater than the cost savings. Over a dozen in-depth customer interviews - each with more than a thousand users - plus hundreds of survey responses led Forrester to conclude that deploying Google Apps delivers a very fast payback (even when accounting for change management), and a very large net present value (NPV).
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