Measuring Trust: Introducing The Financial Trust Index

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Executive Summary

The first wave of their newly launched Financial Trust Index shows how trust in U.S. financial institutions and government leadership has eroded and offers possible causes and effects that must be confronted in order to design and implement successful plans to rebuild. The Index will measure public opinion every three months, providing snapshot views and evolution over time of this vital yet intangible asset - an asset so critical that its absence can bring even the richest, most advanced economies to a grinding halt.

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