Business Intelligence

Media Bias And Influence: Evidence From Newspaper Endorsements

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Executive Summary

This paper investigates the relationship between media bias and the influence of the media on voting in the context of newspaper endorsements. The authors first develop a simple econometric model in which voters choose candidates under uncertainty and rely on endorsements from better informed sources. Newspapers are potentially biased in favor of one of the candidates and voters thus rationally account for the credibility of any endorsements. The primary empirical finding is that endorsements are influential in the sense that voters are more likely to support the recommended candidate after publication of the endorsement.

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