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Part of the beauty of social media is that you can build a free (or inexpensive) media platform to accompany your business. Small places like AJ Bombers in Milwaukee and Jaguar Data in in Fort Myers can build the communications platform they want to represent their business. But to simply sign up for various accounts and use them willy nilly will get you pretty bad results. Here are some ways to build a useful media platform. Start with a Home Base Where do you want all this attention to go in the end? Here's a hint: you're only renting your space on Facebook or LinkedIn.
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