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The world of marketing has changed dramatically in the last few years, due in large part to the Internet, access to information, and changes in the way we shop, network, search, gather and learn. These changes require marketers, even successful ones, to adapt and evolve. The age of the 4Ps of marketing that called for businesses to create products, test out a pricing models, secure distribution or place and promote the heck out them, has given way to the age of the customer. The new marketing model suggests that it is the use of Content, Context, Connection and Community, the 4Cs, that dictates the success of business.
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