Download now Free registration required
Surviving in rapid economic growth sometimes calls for changing corporate structures, and mergers and acquisitions has become a strategy for many global brands. Statistics show that the volume of global mergers and acquisitions in 2006 reached USD 3.6 trillion, beating the previous record high in 2000. In the case of merging brands, there arises an important consideration: how to give the merged brand a suitable name? Several merger naming strategies can be used. The name of one merged company can be used to represent the new corporations. A new brand name can also be created from scratch, or even derived from one or more of the former corporations' brand names.
- Format: HTML
- Size: 0 KB