Micro-Blogging in the Workplace

Micro-blogging services such as Twitter, Yammer, Plurk and Google Buzz have generated substantial interest among members of the business community in recent years. Many CEOs, managers and front-line employees have embraced micro-blogs as a tool for interacting with colleagues, employees, customers, suppliers and investors. Micro-blogs are considered a more informal channel than emails and official websites, and thus present a different set of challenges to businesses. As a positional paper, this paper uses a case study of a bogus Twitter account to emphasise security and ethical issues relating to Trust, Accuracy and Authenticity of Information, Privacy and Confidentiality, and Scams and Frauds, when micro-blogs are used in the workplace.

Provided by: Deakin University Topic: Security Date Added: Dec 2010 Format: PDF

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