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Microsoft Dynamics® CRM and Social Networking: Engaging the Social Customer

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Executive Summary

Whitepaper: CRM and Social Networking: Engaging the Social Customer

As the power of Social Networking continues to grow, it's never more important to understand exactly what it has become. From a high level, social networking is described as the convergence of technologies that make it possible for individuals to easily communicate, share information, and form new communities online. But for business, it's become so much more.

CBS Interactive is proud to present CRM and Social Networking: Engaging the Social Customer, a whitepaper describing how to effectively use the social network to create a new layer of Customer Relationship Management.

  • Gain insight into how to utilize the social network to extend and enhance your current CRM strategy
  • Discover how to provide new insights into your organizations brand and how to effectively track marketing campaigns
  • Learn why customer service in the social network can be your best opportunity for understanding how to add value to not just your products but your business


Download: CRM and Social Networking: Engaging the Social Customer, to equip your organization with the capability to better listen, respond, and analyze the social network and the customers who use it.

  • Format: PDF
  • Size: 718 KB