Data Management Investigate

Mining Actionable Knowledge for Domain-Driven and Customer-Centric Decision Support

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Executive Summary

It has been increasingly critical for businesses to become more customer-centric and more responsive for customer needs. The "Voice Of Customer" (VOC in short) is a general term to describe the stated and unstated customer needs that can be captured through various customer touch-points: sales meetings, surveys, interviews, focus groups, customer support call-center, social media sites, etc... Most existing approaches in analyzing VOC focus on mining patterns of significant technical interestingness, which are mainly concerned with the data mining method used, but not necessarily meaningful to business problems.

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